Your Elevator Pitch

Reposition yourself to re-enter the workforce; join me on my personal branding journey.

When job seeking, it is important to be able to describe who you are and what you can do confidently and succinctly.  This way, when an opportunity arises you are able to impress prospective employers. In entrepreneurial circles this is called your elevator pitch. The idea is to have a prepared 2 minute introduction (the amount of time it takes to ride up an elevator) which will create interest in you and what you have to offer. You must keep it short, sweet, and to the point. It does not have to be exactly 2 minutes, but the idea is to create just enough interest to take it to the next step. The next step might be an introduction or an interview.

I did an exercise at a career center in San Francisco in which I had to prepare a statement describing myself in less than 100 words.  It's called the "I am, I can, I want" statement.  Here is what I wrote 13 years ago.

I am an international marketing specialist with five years of consumer product experience setting up Avon's $50 million new market niche in China.

I can develop strategic marketing plans, and have extensive experience planning, implementing and analyzing research projects, sales promotion campaigns and forecasting sales. I have a Masters in International Management and speak fluent Mandarin Chinese.

I want a product marketing position with a firm that has the vision and resources to create exciting and effective marketing campaigns.

The question is, does this description still fit me now? How can I update and improve it?  This will be my challenge for next week. Will you join me? You can find tips on how to develop a good elevator pitch by checking out the following links - The Job Seeker Elevator Pitch  and http://motivatednetworker.com/your-elevator-pitch/

See you next Friday...