Setting Career Goals

Reposition yourself to re-enter the workforce; join me on my personal branding journey.

Now that we have thought about our personal brand attributes and how to present them (personal branding will be an ongoing topic), it's time to set some goals. What are we trying to achieve? What is our mission?  Let's create our personal business plan to focus our marketing efforts.

Business Plan for Allison Lieber Prout  Second Half 2010

Career Vision 5 years:  Senior Brand Manager (International) - consumer products company

• Responsible for product/brand marketing vision, strategy and bottom line
• Strong branding, management and creative skills
• Solid track record and base for understanding business

Career Vision 10 years: Group Manager (International) - same or new consumer company

• Greater breadth of responsibility across brands
• Building strong team of empowered brand managers

Career Vision 15 years: Director of Marketing (International) -same or new consumer company

• Setting, communicating and overseeing corporate brand marketing strategy
• Mentor

Mission:

• To create & implement exciting and effective customer-focused marketing campaigns using the latest social media and marketing metrics tools in conjunction with traditional techniques.
• Maintain a competitive edge by continually developing my skills and keeping up with technological advancements and their inevitable impact on marketing and brand strategy.
• Round out my background by gaining direct experience in product development, new product launches, advertising and public relations aspects of marketing.
• Maintain work/life balance.
• Strive for integrity in all I do.

Objectives:

1. Gear up to secure a position that meets my goals as stated in my mission, in 1Q 2011.  
2. Only accept position where pay is in line with responsibilities.
3. Work in a company which treats employees with respect and focuses on career development.
4. Join a company whose values and products I feel comfortable promoting. 
5. Enjoy my work.
6. Maintain work/life balance.

Strategies:

1. Strengthen my social and professional networks using social media.
2. Network in person as well as online.
3. Update my skills by taking classes at UC Berkeley Extension.
4. Put together portfolio of my work and/or marketing presentation highlighting my skills.
5. Use Internet to research companies.

Plans:

1. Develop list of local companies with strong product marketing/branding departments.
2. Update resume.
3. Set up informational interviews to get inside scoop on company internal environment.
4. Target companies to approach with marketing presentation.
5. Start putting together multimedia marketing presentation/portfolio of work.