It has been a challenging week for me trying to update my elevator pitch. I got some great suggestions from Kathy McAffee whose website is motivatednetworker.com. Specifically, these two pieces of advice guided my revision.
- Position yourself in how you want to be going forward, not what you've been in the past. Focus on intention, not history.
- You will need different versions of your elevator pitch. It is a dynamic piece of communication that changes depending on the situation and opportunity at hand.
I am an international marketing specialist with 5 years of consumer product experience setting up Avon's $50 million new market niche in China.Updated Version:
I can develop strategic marketing plans, and have extensive experience planning, implementing and analyzing research projects and sales promotion campaigns as well as forecasting sales. I have a Masters in International Management and speak fluent Chinese.
I want a product marketing position with a company that has the vision and resources to create exciting and effective marketing campaigns.
I am a marketing professional with a global mind-set and 8 years of international experience. I also have 5 years of customer service experience and understand the importance of customer-centric strategy.
I can research, strategize, present, and implement customer-focused marketing campaigns using the newest social media and marketing metrics tools as well as more traditional techniques.
I want a product marketing/branding position with a company that has a winning product vision and the resources to create exciting and effective customer-focused marketing campaigns.
Using Kathy Mcafee's guidelines, I also came up with condensed versions...
10 seconds: My name is Allison Prout and I help companies create exciting and effective customer-focused marketing campaigns.As you can see, I have been hard at work. Please let me know what you think of my updates, are they better than the original? I would appreciate some objective input. Thanks.
30 seconds: My name is Allison Prout and I'm a marketing professional who understands the importance of customer-centric strategy.
I help companies with winning product visions create exciting and effective customer-focused marketing campaigns by using the newest social media and marketing metrics tools along with traditional marketing strategies.
I am interested in meeting someone who can discuss your companies marketing challenges with me, Allison Prout.
See you next Friday...
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