Well, it's back to work now that I finished my marketing metrics class and have a bit more time to dedicate to my job search. One of the first matters of business on my planning guide is to put together a list of prospective companies to work for. This is not as easy as it seems. To make the list meaningful you have to sort through quite a bit of information. My approach is to spread a wide net and narrow in on specifics.
My objective is to target local companies (within a radius of 30 miles of where I live) that are large enough to have branding departments and are within my range of interest, ideally, consumer products. Since I live in the San Francisco Bay Area, many of the companies headquartered here are technology and/or internet focused. Although it would be foolish to ignore this category of employers altogether, they will have second tier status in my targeting efforts. The kinds of companies that interest me most, aside from Leapfrog, are food related.
With that in mind, I googled 'Bay Area Companies', and came up with a few good lists. Wikipedia's List of companies headquartered in San Francisco was a good place to start. From that I chose various categories. Next, I will look at each company I'm interested in more closely to see if they have the kinds of jobs that I am looking for. Another good resource is SF Gates' Chron200 which lists the largest and most financially healthy companies in the Bay Area.
From my initial research, I've come up with the following companies to check out more closely:
- Ghiradelli Chocolates
- Del Monte Foods
- Dreyer's Ice Cream
- Haagen Daaz
- Jamba Juice
- Williams Sonoma
- Safeway
- Shaklee
See you next Friday...
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